"Parents located in North London is looking for an remarkable and qualified educator to guide their most junior child on his initial journey to becoming an British gentleman."
When reading this listing, you might naturally miss the phrase "first-steps" as mere a turn of phrase.
However, it could be the most important element of this unusual position posting, as it aims to recruit a tutor for a 12-month-old.
Hundreds of submissions have since been received since the unidentified family posted their call for the highly paid tutor, who has to be "an exceptional individual".
During the past few weeks, the advert has received notice across the news, with many asking why?
Progressive Approach
A tutoring expert, head and founder of Tutors International, which is helping the family in their search, stated that notwithstanding first skepticism, he found the concept "forward-looking", and "progressive".
When he met the family, he said they appreciated the atypical aspect of their demand, and how young their son is.
Nevertheless, they explained that they "didn't want to wait any longer" to get a tutor, as they had postponed until their elder sibling was five, and by that age "cultural bias had by then become established".
But what does the family refer to by "cultural predisposition"?
It's "all-encompassing", he answered. "How you eat, the manner you speak".
He stated the elder child had picked up "very nuanced, non-verbal cues" from the family, and had adopted their cultural ways. The family informed Adam they hoped to prevent this pattern to recur with their younger child.
The intention: To bring in a British tutor, who should speak with Received Pronunciation, to guide the baby right from the beginning.
Natural Absorption
"A lot of the development at the start here is rather osmotic," said the CEO.
It's via this subtle influence that the family are hoping the child will pick up the UK customs they want to instil.
Adam explained the tutor needed to be someone who attended "prestigious academies – similar types of schools as the family plan to send their son to".
"The instructor just has to be the right kind of person, they'll be performing things they may not realize they're doing, simply by nature," he added.
Expense Not a Factor
The family explained to the expert the successful candidate should ideally also have knowledge of or passion in equestrian activities, alpine skiing, creative fields and musical activities so as to influence the child in a diverse set of passions.
Furthermore though, he explained the family hoped the tutor to enrol the child on a selection of courses so the child would be "pony-riding and learning an musical instrument by the time they are about three years old".
In the family's perspective, assisting their son grow into a "UK sophisticate" will lead to success and create opportunities.
"Considering the rights and wrongs of that, because it's certainly a status symbol," he comments.
However, despite all this instruction in "UK identity", could the child adopt alleged cultural bias from the globally influenced family he resides with in any case?
"Absolutely", replied the CEO. "The parents know this might not succeed, but they've merely embraced the perspective of, 'let's give it a go and we'll proceed as early as we can', because the expense of it is irrelevant," he explained.
Idealistic and Unrealistic
Several in the private teaching field who have similar concerns.
Another CEO, CEO and founder of a tutoring service, who also offer individual instructors, commented that "the journey of adopting dual cultures, or actually, becoming oneself, is something that must be grown into, not engineered."
The expert explained that he had relocated from China to the United Kingdom at the time of 7 years old, and had been raised experiencing and embodying two backgrounds. He went on to learn at the University of Cambridge.
"The concept that a single person can function as a living vessel of UK identity, someone who can in some way impart the characteristics of a UK sophisticate to a 12-month-old child, appears optimistic and impractical," he stated.
"Based on my background, engaging a typically UK tutor from babyhood will will not necessarily achieve the goal they want.
"I never had such a tutor, and however I have been lucky enough to live many of the situations they hope for their son."
He stated: "The truth is, self-identity cannot be dictated from the outside influences; it must be selected, and it must originate internally."
Buying Britishness
Of course, Britishness is something the CEO believes can be taught – and commercialized.
"I believe the reality that the world regards us in this regard is something that we should be cherishing|valuing|appreciating
